My Cafe free essay sample

Saudi Cafe Three days ago, I got a great idea about Saudi cafe in Gainesville. This is a new business here in Gainesville. This cafe will be a unique business of its kind here. The business will provide a good idea about Saudi culture and customs. When you come to the cafe, it will draw your attention to distinctive Saudi design. You will see pictures on the walls about life in Saudi. You will smell the odor of incense and east perfumes mixed with Arabic coffee. All waiters should dress in special Saudi clothes. The business will be designed as Saudi design like seats, wall, and light. This business sells Saudi drinks which are special and delicious. There are also dates and date cakes. We will offer a good price to attract customers. We will advertise on the radio and have gave t-shirt with the logo of the business. Also, it is very important from the beginning to choose the appropriate location for the shoot attract attention customers. We will write a custom essay sample on My Cafe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My goals are to present a good image of my country. Also, I want to provide a comfortable place for relaxing and enjoying a good drink. In the future, I plan to register my business as a franchise. Then I will open other branches and extend the activity of my business. I intend to make my business take part in charity work. I want to have many customers and provide services to satisfy the customers. Finally, this is a dream business for me in Gainesville. I know that business started from zero and then grew. I know that good business need planning and determination. I wish to achieve my dream as I planned. I shall endeavor to make a successful business.

The Impact of Facebook on UTM Students’ Everyday Life essay

The Impact of Facebook on UTM Students’ Everyday Life essay The Impact of Facebook on UTM Students’ Everyday Life essay The Impact of Facebook on UTM Students’ Everyday Life essayFacebook is the influential social media which has a significant impact on social relations of users. In actuality, millions of users are using Facebook on the regular basis. The growing popularity of Facebook raises the question concerning its impact on the life and social relations of users. Facebook is particularly popular among UTM students, who use Facebook as the social media to share information and communication. The revelation of the full potential of Facebook as the social media increases but the social media can have a considerable impact on the everyday life. The current study attempts to respond the following research question: What affect do UTM students think Facebook has had on their everyday lives?The study of this question is important because Facebook’s popularity growth. Consequently, the impact of Facebook on everyday life of students may increase. The analysis of the impact of Facebook on e veryday life of students now can help to forecast the further development of Facebook and its impact on the life of users in the future. At the moment, Facebook is the influential social media, which UTM students use in their everyday life to share information, including personal information and, due to its popularity, Facebook become an important vehicle media that facilitates the communication of UTM students and encourages them to use Facebook not only for communication but also for education as students spend more and more time online.Literature reviewThe social media are extremely popular today, especially among UTM students, who use them on the regular basis (Lucas Baroudi, 2002). The wide use of social media opens new opportunities for the communication of students with each other and creating new social relations online. Students as well as other users can use social media like Facebook for different purposes but the primary role of social media is their use for communicati on of users (Neuman Robson, 2010). Facebook provides multiple tools which people can use to share video and audio files as well as communicate online live as well as offline.People grow dependent on social media like Facebook because they spend more and more time online in social media (Behzad, 2003). Researchers (Behzad, 2003) point out that the amount of time users spend online has increased substantially since the appearance of social media like Facebook. The more time users spend online in social media, the higher may be the impact of social media on them. They expose themselves to the impact of social media, which become available to users 24/7 because the social media is available on mobile devices widely used, especially by students.People tend to create virtual communities using social media like Facebook (Williams, 2002). Virtual communities have emerged due to the new opportunities for stable and regular communication offered by Facebook and other social media. The creati on of virtual communities may have a considerable impact on the social life of users since they develop social relations online within their virtual communities. As the time users spend online increase, the time they spend on their regular social relations in the real world may decrease.Researchers (Pomeroy, 2003) warn against the risk of the development of internet addiction, which may be triggered by social media like Facebook (Williams, 2002). The problem of internet addiction is relevant to users of social media because social media create the illusion of the social life, which though exists in the virtual but not real world (Tanenbaum, 2003). Facebook facilitates communication and allows students as well as other users share information fast sharing not only text messages but also photo, video and audio files (Tanenbaum, 2003).MethodologyThe sample population selected for the study consisted of UTM students, who were selected randomly. All students are Facebook users. The amoun t of time they spend in the social network and their experience of using Facebook differ. The age of the sample population varied from 18 to 24. The total number of students involved in the study was 20.   Students were of different ethnic and racial origin that contributed to the cultural diversity of the selected sample population. There were eleven male and nine female students involved in the study.All participants of the study had to respond to questions of the questionnaire (See App.). The questionnaire was semi-structured and questions could be posed in different order, while some of questions could be omitted in the course of the questionnaire depending on previous responses of participants. The questionnaire will consists of questions that will lead in participants to share their experience of using Facebook and how Facebook has influenced their everyday life.The limitation of the study is the little number of participants and narrow scope of the study since the research focused on UTM students only. The inclusion of participants from other social groups, with different cultural and professional background could have revealed other issues relevant to the impact of Facebook on everyday life of users.FindingsThe study has revealed the fact that many participants are experienced users, who have been using Facebook for several years. The share of newcomers, who have been using Facebook for less than three months was very low since only one participant of the study has had such a short experience of using the social media. Therefore, the results of the study are reliable enough because participants have expertise of using Facebook as social media and they can make objective judgments on its influence on their everyday life.The average time participants spend online using Facebook varies from one hour to three hours at average on the daily basis. Consequently, participants of the study spend a considerable part of their life online in Facebook. The increa se of the time they spend online naturally raises the question concerning the possible reduction of the time they spend on the maintenance of their social relations offline, in the real world.The main changes that have occurred to participants of the study since they have started using Facebook are the expansion of the number of people they communicate with; some participants are active members of virtual online communities; some participants share actively their personal information via Facebook with their friends; all participants admitted that they have started to spend more time online but they have not noticed consistent reduction in their real world communication and relationships.Many participants admitted that they use Facebook for learning purpose from time to time buy they do not do it regularly. However, participants insisted that learning has never been their primary goal of using Facebook. Instead, they used Facebook for learning purposes as the supplementary tool but n ot as the main one. They can just consult each other and share information they need for learning using their Facebook profiles.The majority of participants agreed that Facebook has become an effective tool of communication with their family members, regardless of physical distance between them (many participants live far away from their families because of their current education). Therefore, UTM students tend to use Facebook for the communication with their parents, siblings, friends, peers and other meaningful people. They use Facebook, instead of other conventional means of communication and telecommunication systems.The Impact of Facebook on UTM Students’ Everyday Life essay part 2

The History of the European Union

The History of the European Union The European Union (EU) was created by the Maastricht Treaty on Nov.  1, 1993. Its a political and economic union between European countries that sets policies concerning the members’ economies, societies, laws, and, to some extent, security. To some, the EU is an overblown bureaucracy that  drains money and compromises the power of sovereign states. For others, its the best way to meet challenges smaller nations might struggle with- such as economic growth and negotiations with larger nations- and worth surrendering some sovereignty to achieve. Despite many years of integration, opposition remains strong, but states have acted pragmatically, at times, to sustain  the union. Origins of the EU The EU  wasnt created in one go by the Maastricht Treaty  but was the result of gradual integration since 1945. The success of one level of union gave confidence and impetus for a next level. In this way, the EU can be said to have been formed by the demands of its member nations. The end of World War II  left Europe divided between the communist, Soviet-dominated eastern bloc and the largely democratic western nations. There were fears over what direction a rebuilt Germany would take. In the West, thoughts of a federal European union re-emerged with hopes of binding Germany into pan-European democratic institutions to the extent that it, or any other allied European nation, wouldn’t be able to start a new war and would resist the expansion of the communist East. The First Union: the ECSC Europe’s post-war nations weren’t just seeking  peace; they were also after solutions to economic problems, such as raw materials being in one country and the industry to process them in another. War had left Europe exhausted, with industry greatly damaged and defenses possibly unable to stop Russia. Six neighboring countries agreed in The Treaty of Paris to form an area of free trade for several key resources, including coal, steel, and iron ore, chosen for their role in industry and the military. This body was called the European Coal and Steel Community and involved Germany, Belgium, France, Holland, Italy, and Luxembourg. It began on July 23, 1952, and ended on July 23, 2002, replaced by further unions. France had suggested the ECSC to control Germany and to rebuild industry. Germany wanted to become an equal player in Europe again and rebuild its reputation, as did Italy, while the others hoped for growth and feared being left behind. France, afraid Britain would try to quash the plan, didn’t include it in initial discussions. Britain stayed out, wary of giving up power and content with the economic potential offered by the Commonwealth. A group of supranational (a level of governance above nation states) bodies was created  to manage the ECSC: a council of ministers, a common assembly, a high authority, and a court of justice to legislate, develop ideas, and resolve disputes. The later EU  would emerge  from these key bodies, a process that some of the ECSC’s creators had envisaged, as they explicitly stated creation of a federal Europe as their long-term goal. The European Economic Community A false step was taken in the mid-1950s when a proposed  European defense community among the ESSC’s six states was drawn up. It called for a joint army to be controlled by a new supranational defense minister. The initiative was rejected after France’s National Assembly voted it down. However, the success of the ECSC led to the members signing two new treaties in 1957, both called the treaty of Rome. This created the European Atomic Energy Community (Euratom), which was to pool knowledge of atomic energy, and the European Economic Community (EEC), with a common market among the members with no tariffs or impediments to the flow of labor and goods. It aimed to continue economic growth and avoid the protectionist policies of pre-war Europe. By 1970 trade within the common market had increased fivefold. Also created was the Common Agricultural Policy (CAP) to boost members farming and an end to monopolies. The CAP, which wasn’t based on a common market but on government subsidies to support local farmers, has become one of the most controversial EU policies.​ Like the ECSC, the EEC created several supranational bodies: a council of ministers to make decisions, a common assembly (called the European Parliament from 1962) to give advice, a court that could overrule member states, and a commission to put the policy into effect. The 1965 Brussels Treaty merged the commissions of the EEC, ECSC, and Euratom to create a joint, permanent civil service. Development A late 1960s power struggle established the need for unanimous agreements on key decisions, effectively giving member states a veto. It has been argued that this slowed union by two decades. Over the 70s and 80s, membership in the EEC expanded, allowing Denmark, Ireland, and the UK in 1973, Greece in 1981, and Portugal and Spain in 1986. Britain had changed its mind after seeing its economic growth lag behind the EECs, and after America indicated it would support Britain as a rival voice in the EEC to France and Germany. Ireland and Denmark, heavily dependent upon the UK economy, followed it in to keep pace and attempt to develop themselves away from Britain. Norway applied at the same time but withdrew after a referendum   failed. Meanwhile, member states began to see European integration as a way to balance the influence of Russia and America. Breakup? On June 23, 2016, the United Kingdom voted to leave the EU and become the first member state to use a previously untouched release clause. As of 2016, there were 27 countries in the European Union (with year of joining): Austria (1995)Belgium (1957)Bulgaria (2007)Croatia (2013)Cyprus  (2004)Czech Republic (2004)Denmark (1973)Estonia  (2004)Finland  (1995)France  (1957)Germany  (1957)Greece (1981)Hungary  (2004)Ireland  (1973)Italy  (1957)Latvia  (2004)Lithuania  (2004)Luxembourg  (1957)Malta  (2004)The Netherlands  (1957)Poland  (2004)Portugal  (1986)Romania (2007)Slovakia  (2004)Slovenia  (2004)Spain (1986)Sweden  (1995) The development of the EU  slowed in the 70s, frustrating federalists who sometimes refer to it as a dark age. Attempts to create an economic and monetary union were drawn up but derailed by the declining international economy. However, impetus returned by the 80s, partly because of fears that Reagan’s U.S. was moving away from Europe and preventing EEC members from forming links with  Communist countries  in an attempt to slowly bring them back into the democratic fold. Foreign policy became an area for consultation and group action. Other funds and bodies were created including the European Monetary System in 1979 and methods of giving grants to underdeveloped areas. In 1987 the Single European Act (SEA) evolved the EEC’s role a step further. Now European Parliament members were given the ability to vote on legislation and issues, with the number of votes dependent on each member’s population. The Maastricht Treaty and the European Union On Feb.  7, 1992, European integration moved another step further when the Treaty on European Union,   known as the Maastricht Treaty, was signed. This came into force on Nov. 1, 1993, and changed the EEC into the newly named European Union. The change broadened the work of the supranational bodies based around three â€Å"pillars†: the European Communities, giving more power to the European parliament; a common security/foreign policy; and involvement in the domestic affairs of member nations on â€Å"justice and home affairs.† In practice, and to pass the mandatory unanimous vote, these were all compromises away from the unified ideal. The EU also set guidelines for creation of a single currency, although when this was introduced in 1999 three nations opted out and one failed to meet the required targets. Currency and economic reform were now being driven largely by the fact that the U.S. and Japanese economies were growing faster than Europe’s, especially after expanding quickly into the new developments in electronics. There were objections from poorer member nations, which wanted more money from the union, and larger nations, which wanted to pay less; a compromise was eventually reached. One planned side effect of the closer economic union and the creation of a single market was the greater co-operation in social policy that would have to occur as a result. The Maastricht Treaty also formalized the concept of EU citizenship, allowing any individual from an EU nation to run for office in their government, which was also changed to promote decision-making. Perhaps most controversially, the EU’s entrance into domestic and legal matters- which produced the Human Rights Act and overrode many member states’ local laws- produced rules relating to free movement within the EU’s borders, leading to paranoia about mass migrations from poorer EU nations to richer ones. More areas of members’ government were affected than ever before, and the bureaucracy expanded. The Maastricht Treaty faced heavy opposition, only narrowly passing in France and forcing  a vote in the UK. Further Enlargements In 1995 Sweden, Austria, and Finland joined, while in 1999 the Treaty of Amsterdam came into effect, bringing employment, working and living conditions, and other social and legal issues into the EU. By then Europe was facing great changes caused by the collapse of the Soviet dominated East and the emergence of economically weakened but newly democratic eastern nations. The 2001 Treaty of Nice tried to prepare for this, and a number of states entered into special agreements in which they initially joined parts of the EU system, such as the free trade zones. There were discussions over streamlining voting and modifying the CAP, especially as Eastern Europe had a much higher percentage of the population involved in agriculture than the West, but in the end financial worries prevented change. While there was opposition,  10 nations joined in 2004 and two in 2007. By this time there had been agreements to apply majority voting to more issues, but national vetoes remained on tax, security, and other issues. Worries over international crime, as criminals had formed effective cross-border organizations, were now acting as an impetus. The Lisbon Treaty The EU’s level of integration is unmatched in the modern world. Some want to move it closer still, though many don’t. The Convention on the Future of Europe was created in 2002 to write an EU constitution. The draft, signed in 2004, aimed to install a permanent EU president, a foreign minister, and a charter of rights. It would have also allowed the EU to make many more decisions instead of the heads’ of the individual members. It was rejected in 2005, when France and the Netherlands failed to ratify it and before other EU members got the chance to vote. An amended work, the Lisbon Treaty, still aimed to install an EU president and foreign minister, as well as expand the EU’s legal powers, but only through developing the existing bodies. This was signed in 2007 but initially rejected, this time by voters in Ireland. However, in 2009 Irish voters passed the treaty, many concerned about the economic effects of saying no. By the winter of 2009 all 27 EU states had ratified the process, and it took effect. Herman Van Rompuy, at that time Belgium prime minister, became the first president of the European Council, and Britain’s Baroness Catherine Ashton became high representative for foreign affairs. There remained many political opposition parties- and politicians in the ruling parties- that opposed the treaty, and the EU remains a divisive issue in the politics of all member nations.

Strategic management module Assignment Example | Topics and Well Written Essays - 1250 words

Strategic management module - Assignment Example In addition, further discussion will analyse the reasons why merger and acquisitions sometimes fail despite their implementation as primary aspects of strategic growth. Morgan Sindall group is one of the leading construction and regeneration companies in the UK. The organization is divided into five major divisions: fit out, construction and infrastructure, affordable housing, urban regeneration, and investments. The company undertakes both public and private work projects. Its key subsidiaries include Overbury, Lovell, Morgan Lovell, Morgan Sindall investments and Morgan Ashurst. According to its 2013 fiscal report, its annual sales amounted to $ 3454.1M with a net income of $24.9M which marked an income growth of 50% for the year 2013 (Morgan Sindall Group Annual Report, 27-29). According to Simerson, corporate strategy refers to the processes by which an organization creates value through synergy and coordination of its principle operations (p. 17). The primary goal of corporate strategy is to map the ways by which an organization will attain growth by adding value and enhancement of competitive advantage over rival business firms in the industry. According to Grunig and Richard, development of corporate strategy consists of six elements: organization, businesses, resources, coordination, control and competitive advantage (p. 37). Consequent synchronization of these six elements leads to synergic combination of the chief functional activities that ultimately result to optimum capture and creation of value in an organizational environment. Some of the key tasks in corporate strategy entail acquisition of new business, formulation of investment priorities, implementation of efforts to boost performance and identification of the mechanism of achieving busines s synergy. Morgan Sindall plc has established itself a wholesome provider of construction services and affiliated activities. This is exhibited the company’s subdivisions which

Exposure to Media Essay Example | Topics and Well Written Essays - 500 words

Exposure to Media - Essay Example However, with the changing time and age, this has become a reality which is difficult to change course, and has lasting impressions on their minds and bodies. Adolescent development is an important subject that needs to be given the consideration that it richly deserves and within the spectrum of the ever-changing youth attitudes, it attains even more mileage for a number of reasons. The readily available films, music, books and videos have actually put the elders in a quandary. They have felt the plunge because exposure to media has become explicit and the issue has become magnanimous. The adolescents have therefore relied more on their environments than their parents and guardians (MacKinnon, 2006). They have felt the pressure from their peers and this has been represented through the different manifestations which they have been getting into time and again. The risk element has become stronger with the passage of time where some adolescents have shown susceptibleness to attitudes and beliefs which are unbecoming of their age and stature. These books and other available materials have made the elders feel wary of them because their young ones know much more than they did at their age (Sebald, 1992). This has put the ball back in their court as far as their raising up domains is concerned. The emphasis has gone directly on how they have been brought up and how their domains have been hijacked by the elders who are indeed their parents and guardians. These adolescents have been exposed to such images which have more or less disturbed the elders. These adolescents believe that their development is being done the right way since they are in line with what the media has been projecting and what they are learning at the end of the day (Kim & Lennon, 2007). What they seem to forget is the fact that the media is giving out wrong and illicit behaviors which these young ones are easily getting hooked on to for a

Report On Aspects of Employment Covered by Law Essay Example for Free

Report On Aspects of Employment Covered by Law Essay Britain has a deficit crisis, from which the only escape route, is economic growth. Growth needs to be encouraged in every way possible.   I’m now working in Health and Social Care, it’s my first job here in the UK.I find that here in Great Britain has loads of legislation designed to ensure that discrimination on certain grounds is unlawful, and also protect workers like me. This report will cover pieces of aspects of employment covered by legislation relevant to this area, outlining why legislation relating to employment exists and the list of sources of information and advice about employment responsibilities and rights: The Equality Act 2010 The Equality Act 2010 consolidates the previous nine pieces of equality legislation based on protected characteristics to create, for the first time in Great Britain, unified equality legislation. The nine protected characteristics are: age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. Among other things, the Act simplifies or clarifies the definitions of direct discrimination (including association and perception), indirect discrimination, harassment and victimisation and extends positive equality duties to public authorities which must have due regard to the need to eliminate discrimination, advance equality of opportunity, and foster good relations between different groups. The definition of disability under the law has changed such that a person who ahs a â€Å"physical or mental impairment that has long-term adverse effect on their ability don’t have to show that their impairment affects a particular capacity. The definition of gender reassignment has also been change-stating that this apply to â€Å" a person who is proposing to undergo, is undergoing or has under gone process to change their sex†. Sex Discrimination Act 1975 The Sexual Discrimination Act of 1975 was introduced to protect individuals from discrimination on the grounds of gender. Sexual Discrimination can take many forms. It is essential to understand that sexual discrimination is judged to be unwanted attention by the victim of the behaviour, not the perpetrator. Discrimination was set out in two forms: Direct Discrimination- simply stated that one person is treated less favourably than another based on gender. Indirect Discrimination –on the other is quit complex, this takes place if a requirement or condition is imposed, which has nothing to with gender but in practices. The Sex Discrimination Act also made it unlawful; to discriminate on the ground of marital status. Equal Pay Act 1970/1975 It simply states that Men and Women should receive equal pay for work of equal value. Human Rights Act 1998 The Human Right Act 1998 was introduced by Parliament and came into force in October 200. There are different article in this Act. Theses include: Article 2- everyone’s right to life shall be protected by law. Article 3- no one shall be subjected to degrading treatment. Article 5- everyone has the right to liberty and security of a person. Article 8-eeryone has the right to respect for his private and family life and his correspondence. Article 9- everyone has the right to freedom of thought, conscience and religion. Article 12- men and women of marriageable age have the right to marry and found a family. Article 14- the enjoyment of these rights and freedoms set forth in this Convention shall be secured without discrimination on any ground. Police and Criminal Evidence Act 1984 Establishes the rights of all people arrested by the police. Detainees have the right to legal advice and right to notify person who is likely interested in their welfaire. Civil Partnership Act 2004 This establishes the right of same sex couples to enter into a civil partnership. This is not marriage but is a relationship of equivalent seriousness and commitment. Health and Safety Health and safety is important to every work that we do. The legislation of health and safety is generally covered by statutory regulations. These legislations are: Health and Safety at Work Act 19 74 Employers have a duty to ensure the health and safety at work for all employees, provide and maintain equipment and system in safe condition and provide information, training and supervision relating to health and safety at work. Managers have the duty to maintain a safe working environment for all staff, ensuring that staffs follow policies, procedures and instructions. Give well information about hazard and safe working to new members of staff and also to report or record any accidents. Employees have duty to follow rules and regulation at work, ensure that they use materials in recommended procedures and not misuses anything provided for health ,safety and welfare. Food Safety Act 1990 This applies wherever food is supplied other than within a family situation. This Act is a wide ranging piece of legislation which strengthened and updated existing laws relevant to food and safety. Holidays Annual leave entitlements should be agreed when an employee starts work, details of holidays and holiday pay should be found in the employees written statement or contract of employment. Most workers are legally entitled to 5.6 weeks paid holiday per year (this is known as statutory entitlement). Part time worker are entitled to the same amount of holiday (pro rota) as full time colleagues. Employers can set the times when workers can take their leave for example a Christmas shut down. If employment ends workers have the right to be paid for any leave due but not taken. There is no legal right to paid public holidays Equal pay Employers must give men and women equal treatment in the terms and conditions of their employment contract if they are employed to do: like work work that is the same or broadly similar  work rated as equivalent under a job evaluation study Work found to be of equal value in terms of effort, skill or decision making. Employees are also entitled to know how their pay is made up. For example, if there is a bonus system, everyone should know how to earn bonuses and how they are calculated. National Minimum Wage Most workers in the UK over school leaving age are entitled to be paid at least the NMW. The NMW rates are reviewed each year by the Low Pay commission. Most workers will be entitled to the National Minimum Wage (NMW). Normally the NMW rate changes in October each year. There are no exemptions according to the size of business. HM Revenue Customs can take employers to court for not paying the NMW. II. Outlining why legislation relating to employment exist: Legislation relating to employment exists to stop exploitation of workers by their employers mainly to protect the rights of their employee’s and to make sure that they have everything they need such as: * Minimum wage * Safety standards * Holiday entitlement * Maternity leave * Redundancy payments * Discrimination laws * Maximum working hours * Age requirement All employees need to have all good things that protect them from unscrupulous bosses. III. Sources of information and advice about employment and rights: * Contract- All employees have an employment contract with their employer. A contract is an agreement that sets out an employee’s: employment conditions rights responsibilities duties These are called the ‘terms’ of the contract. * Handbook- An employee handbook, sometimes also known as an employee manual or staff handbook, is a book given to employees by an employer. Usually, the employee handbook contains information about company policies and procedures. * Policy documents is a deliberate system of principles to guide decisions and achieve rational outcomes. A policy is a statement of intent, and is implemented as a procedure or protocol. Policies are generally adopted by the Board of or senior governance body within an organization whereas procedures or protocols would be developed and adopted by senior executive officers. * Terms and conditions -Terms and conditions of employment are the elements of a contract which help to define the relation between an employer  and an employee * Job description A broad, general, and written statement of a specific job, based on the findings of a job analysis. It generally includes duties, purpose, responsibilities, scope, and working conditions of a job along with the jobs title, and the name or designation of the person to whom the employee reports. Job description usually forms the basis of job specification.

The Art of Manipulation in Homers Odyssey Essay -- Homer Odyssey

The Art of Manipulation in Homer's Odyssey    They sit, entranced in the magic of his words. He pauses. On the edge of their seats, they await in silence his next utterance. The one spoken of is not a bard or man refined in the art of song, but rather a warrior scarred and hardened through intense conflict. He has a special mastery of the spoken language that enraptures his audience and a gift that endows him to command and persuade them without physical force. This man is a manipulator of words, a subtle combatant. The proverbial "He" represents Odysseus in Homer's epic adventure The Odyssey. Youthful Athenian men gained wisdom and admonitions about the machination of words by studying Odysseus's shrewd intellect, and in contrast the use of persuasion by Eurylochus whose ignorance brought about the demise of their comrades. The art of manipulation is vital to the survival and prosperity of men and women throughout The Odyssey. Odysseus exemplifies this distinctive quality, learning through his adventures how to better meet his needs through cleverly chosen words rather than vehement combat. Odysseus first reveals this gift of the gods, when he used trivial flattery and an appearance of humble supplication in approaching the Princess Nausicaa on the isle of the Phaecians. "At [her] knees," he comes before Princess Nausicaa cleverly appealing to her with questioning disbelief of whether she was "some goddess or a mortal woman." He then proceeds to draw upon her desire to wed with words that left questioning his own marital status, and sounded as though he were envious of the "most blessed among [the Phaecians] who with his wedding gifts would win [her]," the awe inspiring Nausicaa (89). At this moment in his life, Odysseu... ...e, the ability to manipulate words for the means of persuasion do not always have positive results. In the hands of the ignorant and irrational, persuasion becomes an evil that plagues all those who come in contact with and conform to it, but when used by the knowledgeable and thoughtful, manipulation can provide for the betterment of a society, such as the peace that ensues Odysseus's vengeance when Athena persuades them to stop the futility. Homer teaches young Athenians to be aware of the dangers of manipulation, rhetoric, and persuasion, but he also shows that a man who can do such effectively is deemed a leader, and that those who cannot are mere followers. Works Cited and Consulted Crane, Gregory. Calypso: Backgrounds and Conventions of the Odyssey,   Frankfurt, Athenaeum 1988 Homer. The Odyssey. trans. Robert Fagles. Penguin Books. New York. 1996.

Law Enforcement Budget Process Essay

The economic downturn of the past several years has been devastating to local economies and, by extension, their local law enforcement agencies. According to a report by the National Institute of Justice, the United States is currently experiencing the 10th economic decline since World War II (Wiseman 2011). The impact of this downturn will result in a change of how law enforcement services are delivered. As has been discussed by the COPS Office Director, Bernard Melekian, in a series of recent articles published in the Community Policing Dispatch, expectations will not be lowered just because an agency now has fewer officers, or because the budget is limited. Simply doing less while waiting for local budgets to recover to pre-2008 levels is not a viable option. Law enforcement leaders are faced with budget contractions that are in need to identified in different ways to deliver police services and, perhaps more importantly, articulate what the new public safety models will look like to their communities (Melekian 2011a). The effects of the economic downturn on law enforcement agencies may be felt for the next 5–10 years, or worse, permanently. These changes could be permanently driven not just by the economy, but by local government officials who determined that allocating 30–50 percent of their general fund budgets for public safety costs is no longer a fiscal possibility (Melekian 2011b). While it appears that the economy is beginning to recover on the national level, most economists agree that local jurisdictions are still in decline and will continue to be so, at least in the short term. Due to the decline of tax revenues because of Foreclosures County and municipal budgets tend lagging behind the general economy, which is one of the main source of funding for local agencies. Agencies are also faced with the budget realities, the current model for service delivery—which has been with us for the last 50 years—is already starting to change, and will be forced to continue to change dramatically and rapidly in the next 3–5 years. Police departments have been one of the affected by the current economic climate. Restricting revenues nationwide have forced local governments to make cuts in spending across the board, which has affected everything to include public safety operating budgets. However, while these budget cuts are threatening law enforcement jobs the responsibility to serve and protect remain. There has been no methodical way of measuring the effect the economic downturn has had on police agencies across our nation. A good example is how Nigeria has been experiencing difficulties in Budget implementation. The objective of the article was to present alternative forms of budgeting and after exposition on them, to recommend one that could mitigate budget implementation problem for Nigeria. Two types of budgeting addressed are incremental and zero-base. Under incremental budgeting, a certain percentage is added or subtracted from previous period’s figures to arrive at new period’s budget. Under zero bases, every program is reevaluated for its merits, as if previous budgets never existed. The starting points are the results hoped to achieve, and every debate about budget implementation is done prior to passage. Zero base budgeting is analogous to marketing concept in terms of information requirement and zeroing in on customized needs. To the extent that zero base budgeting plans, executes and controls, it serves as a management tool. Nigeria’s budgeting has been incremental, overly politicized and not carried out by experts, but merely based on benchmark price and quota of daily oil production. Factors militating against proper budgeting in Nigeria are distortions in fiscal transparency. Budget implementation in Nigeria is a critical problem. Many have blamed our poor socio-economic and infrastructural development on low degree of budget implementation, which is a result of incremental budgeting process. The paper therefore recommends zero based budgeting to Nigeria at all levels (GJSS, 2012). Sometimes inefficiencies result due to poor integration of the finance and strategy. â€Å"Budgeting and performance are typically overseen by the finance department, whereas planning s coordinated by strategy department. Often, the two processes aren’t well integrated, resulting in strategies that are often dictated by the budget process instead of vice versa† (Gary 2003). The reason for this could be that everyone involved may be attempting to accomplish the same goals, but also trying to make sure that the outcome will be beneficial to them, such as a substantial bonus or a reward. A budget cycle refers to the whole process from the commencement of developing a budget to the execution of the final charge on the budget. Since the majority of the budgets are prepared for a one year period, budget cycles cover the costs and expenditures for a period of one year. However, there are budget cycles that run for more than one year period. Government budgets have a budget cycle of at least 18 months from the conception of the various departments’ budgets to the time the appropriation bills are signed into law (Hyde, 2001). The initial steps of the budget cycle take place in the various departments and agencies. The program officers in the various departments compile all information that is necessary in the preparation of the budget. The budget cycle culminates with the president’s budget application to the Congress. This often takes place in February (USDOJ, 2011). A budget refers to a list of premeditated revenues and expenses. It represents a tool for savings and expenditure. A budget can also be defined as an organizational plan that is stated in monetary terms. It is used as a road map for conducting the activities, objectives, assumptions, and strategies of an organization. A budget cycle is comprised of various stages. Budget planning for the new fiscal year marks the first step of the budget cycle, while closing and carry forward activities mark the end of a budget cycle (Hyde, 2001). The steps outlined below are steps of a sample government’s budget cycle: Budget submissions: this entails the submission of the budget plans to the respective Budget Offers in various government departments. The budgets are reviewed and approved. Budget approval: this entails the executive committee approving the budget. The Initial Budget Authorizations are then submitted to the respective supervisors who address the respective cost items. Global Changes: the salaries are adjusted so that they reflect salary increases that are permitted by the Salary Subcommittee and the Human Resources Department. Closing: this entails the closure of the budgets at the end of the fiscal year. Carry forwards: it entails carrying forward all the unspent money to the following fiscal year. This marks the last step in the budget cycle. In most instances, law enforcement management prepares master budget for the coming year. The master budget includes the projected expenses and maintenance which is incorporated in the master budget and other smaller budgets such as training, overtime, marketing, administrative, and departmental budgets. By establishing an operating and financial budget for a future period, management can identify problems in advance. This can be maintained by forecasting for future predictions. A forecast is a reflection of the future. When forecasting is taken into account, two key aspects to consider are cash budgets and expenditure forecast. In most instances, budgets are and should be prepared for a future period such as an oncoming accounting or financial year. They are detailed by quarters or months. Typically, annual budgets are not altered once the year begins. However, budgets should not be rigid so as to prevent timely actions if need arises. Instead, budgets should only act as a guide rather than a restriction. However, there are rare circumstances when an annual budget should be revised such as due to a radical change in the business environment. Budgets are also important for obtaining funding since they portray an organization’s capacity to the lending institutions and financiers. Additionally, budgets are important management tools, they aid in setting milestones that need accountability to achieve, and aid an organization in identifying risks and establishing benchmarks. Thus, budgets facilitate the process of making adjustments to avoid risks, and to measure the benchmarks. Understanding the significance of budgeting marks the first step towards successful financial planning. It plays a significant role in the strategic planning process by an organization. It outlines the future financial goals and needs of an organization such as technological needs, overhead needs, financial requirements, and capital improvements. I have a very strong opinion that budgeting should not be scrapped, rather be modified to meet the current business environment. Organizations would have to restructure compensation programs so that managers no longer have an incentive to favors short-term goals over the longer-term. Budgeting will have to be flexible to be able to be adjusted from time to time to reflect changes in organizational goals and the economic environment. Again, accounting department should be responsible for compiling only budget information; they should not determine the budgeting process. Management, through the planning process should determine the budget, and all departments should be included in the process. Budgeting should be both top down and bottom up; i. e. upper level management and middle level management will both work to finalize a budget. We can streamline the budgeting process by developing a financial model. Financial models can facilitate â€Å"what if† analysis so we can assess decisions before they are made. This can dramatically improve the budgeting process. One of the biggest challenges within financial planning and budgeting is how do we make it value-added. Budgeting requires clear channels of communication, support from upper-level management, participation from various personnel, and predictive characteristics. Budgeting should not strive for accuracy, but should strive to support the decision making process. If we focus too much on accuracy, we will end-up with a budgeting process that incurs time and costs in excess of the benefits derived. The challenge is to make financial planning a value-added activity that helps the organization achieve its strategic goals and objectives. In order for department to compensate for dwindling budget, many law enforcement officer have had to learn how to focus on what can they can sacrifice from their normal lifestyle in order to offset the reduction in available spending. Some of these sacrifices have included families foregoing summer vacations, or shopping in discount stores instead of department stores they are accustomed too. However, today law enforcement agencies are faced with the difficult task of maintaining the same service that their communities expect despite the extreme reduction in available resources. And, in order for them to deliver the same high level of protection and emergency responsiveness that the communities depend on, law enforcement agencies must find new and inventive techniques to address those needs in cost-effective and maintainable way. Agencies must have a good understanding of how budgeting marks the first step towards successful financial planning. Budgeting has a significant role in the strategic planning process by any organization. It provides the framework for future financial goals and the needs of an organization such as technical equipment like laptops, radios, and side arms. It also shows the overhead needs, and departmental financial requirements. It can also outline the costs involved in order to get the resources that are required to meet their financial goals. Developing a budget is an important tool for determining the department’s performance, in motivating the upper-management, other members of staff, and measuring the results towards accomplishing the organization’s financial goal. References Gary, L (2003) Breaking the Budget Impasse. Pg 3, Retrieved September 30, 2013, Idio, U. S. (2012). THE BUDGET AS A MANAGEMENT TOOL: ZERO BASE BUDGETING, PANACEA TO BUDGET IMPLEMENTATION IN NIGERIA. Global Journal of Social Sciences, 11(1), 1-7. Retrieved from http://search. proquest. com/docview/1036581432? accountid=32521 http://www. cops. usdoj. gov/files/RIC/Publications/e101113406_Economic%20Impact. pdf Melekian, B. , (2011a). Director’s Message. Community Policing Dispatch vol. 4, no. 3. http://cops. usdoj. gov/html/dispatch/03-2011/DirectorMessage. asp. Melekian, B. , (2011b). Director’s Column: July 2011. Community Policing Dispatch vol. 4, no. 7. http://cops. usdoj. gov/html/dispatch/07-2011/DirectorMessage. asp. Wiseman, J. , (2011). Strategic Cutback Management: Law Enforcement Leadership for Lean Times. Research for Practice, Washington, D. C. : U. S. Department of Justice, National Institute of Justice, NCJ 232077.

Literature Review- Parenting Styles and Child Development Essay

Abstract A parenting style is a method or type of parenting which directly and indirectly influences the development of the child. Developmental psychologists study the physical, cognitive, social, intellectual, perceptual, emotional and personality growth and development that occurs throughout a lifetime. The purpose of this research was to identify how specific parenting styles positively and negatively correlate with behaviors in children, how they affect children, and what methods of parenting could be used to benefit the development of children. Parenting Styles and Child Development Developmental psychologists have long been interested in how parents impact their child’s development. However, finding the actual links between the specific actions of parents and the influenced behavior on children is very difficult. Some children that are raised in entirely different environments can later grow up to have remarkably similar personalities. And some children who share a home and are raised in the same environment can grow up to have completely different personalities than one another. Links between parenting styles and behavior are based upon correlational research, which can identify the relationships between variables but cannot establish a definitive cause. However, despite these challenges, researchers have uncovered convincing links between parenting styles and the effects these styles have on children. In my literature review I will be going over some of those links and the studies that are associated with them. In a study conducted by Alizadeh Shahla, Abu Talib Mansor, Abdullah Rohani and Mansor Mariani, the relationship between parenting style and children’s behavior problems were addressed. The sample in this study consisted of 681 mothers of students in elementary school (levels 3, 4, 5), who were chosen from eight schools In Tehran. Mothers were identified through their children who comprised 347 girls from four schools and 334 boys from four schools chosen by cluster random sampling. The Mothers were given a Children’s Behavioral Checklist (CBCL) Questionnaire and a Parent Authority Questionnaire (PAQ). The Parent Authority Questionnaire was designed to measure Baumrind‘s  threedimensions: Authoritative, Authoritarian, and Permissive. The Children’s Behavioral Checklist included forms to evaluate competency, and affective-behavioral problems. The results of the study indicated that there is a significant correlation between the parenting style of mothers and children’s behavioral problems. The Authoritative level of mothers had a negatively significant correlation with internalizing symptoms in children. The Permissive level of mothers has positive significant correlation with internalizing symptoms in children. Lastly, the Authoritarian level of mothers had a roughly equal significant correlation with internalizing and externalizing. While the sample size of this study may be large enough to be considered representative of the population, the study itself limited parenting style to factors based only on children’s misbehavior. Many other relevant factors were not taken into consideration, such as age, genetics, economics, peer pressure, parent’s income, society, school, etc. The study also excluded men, only taking data based on the parenting styles presented by women. Moreover, the parents could have responded to the questionnaires in the way the wanted their families to be represented, resulting in false or distorted information. In a study conducted by Ãâ€"nder Fulya and Cenkseven Yilmaz Yasin, the role of life satisfaction and parenting styles in predicting delinquent behaviors among high school students was addressed. The sample of the study was determined in two phases. At first, the study was conducted with 881students from 9-12 grades attending twelve public high schools in Adana central province, their ages ranged from 14 to 19 years. In the second phase, a total of 502 students were determined to show low level of delinquent behaviors and high level of delinquent behaviors. 243 of students were from 9th grade, 87 from 10th grade, 91 from 11th grade, and 81 from 12th grade. When the parents were examined, 82 of the mothers and 7 of the father were Illiterate, 240 of the mothers and 233 of the fathers were primary school graduates, 73of the mothers and 98 of the fathers were middle school graduates, 72 of the mothers and 107 of the fathers were high school graduates, and 24 of the mothers and 48 of the fathers were university graduates. Researchers had parents of each sample group answer a set of questionnaires, the Delinquency Scale (DS), The Parenting Style Inventory (PSI), and the Multidimen sional Students’ Life Satisfaction Scale (MSLSS). The Delinquency Scale (DS), is used to determine behaviors which would be  regarded as crime if they reflected and bring adolescent face to face with laws. The Parenting Style Inventory (PSI) is a 26 item scale that has three factors: acceptance/ involvement, strictness/supervision, and psychological autonomy. The Multidimensional Students’ Life Satisfaction Scale (MSLSS) is a 40 item self report instrument that assesses satisfaction across five specific life domains: family, school, friends, self and living environment. The researchers concluded that when all test results were considered, satisfaction variables perceived from â€Å"strictness/supervision†, â€Å"school†, â€Å"family† and â€Å"self† have a positive correlation and meaningful contributions in explaining the highness of delinquency. While the researchers state that â€Å"strictness/supervision†, â€Å"school†, â€Å"family† and â€Å"self† have a positi ve correlation they are only referring to the 76.3% of the sample groups that tested positive and neglecting the 23.7% that did not. The sample sizes are large but the specifications of the parents in the â€Å"delinquent† sample group are too varied and therefore may represent misleading data. There were many different styles of questionnaires in this study which may be causing the data to become more complex than it needs to be in order to understandable results. In a study conducted by Jabeen Farah, Anis-ul-Haque and Riaz Muhammad Naveed, parenting styles as predictors of emotion regulation among adolescents are addressed. The sample of this study was 194 adolescents ages 12-15, 7th-9th grade from private secondary schools. The students were asked to respond to the Parental Authority Questionnaire (PAQ) and the Early Adolescents Temperament Questionnaire (EATQ). The Parental Authority Questionnaire was designed to measure Baumrind‘s threedimensions: Authoritative, Authoritarian, and Permissive. The Early Adolescents Temperament Questionnaire is comprised of the subsets, including attention shifting and focusing, inhibitory control, and activation control. Results of the study indicated that maternal permissive parenting style has significant negative correlation with emotional regulation and that paternal permissive parenting style has significant negative correlation with emotional regulation. The sample size is somewhat small due to the fact that data is being taken from a private school, and the fact that the data is coming from a private school in itself does not accurately represent the population as a whole because of the fact that private schools are exclusive. Furthermore, the parents which correspond with the children of  this study are all middle class and have moderate incomes rather than low or high incomes, and children who have single parents were excluded from the study. Also, there still remains the chance that some children may have not answered their questionnaire honestly. In a Longitudinal study conducted by Tong Lian, Shinohara Ryoji, Sugisawa Yuka, Tanaka Emiko, Maruyama Akiko, Sawada Yuko, Ishi Yukiko and Anme Tokie, the relationship of working mothers’ parenting style and consistency to early childhood development was addressed. The sample consisted of 504 participants recruited through 41 care facilities in Japan. Both children and their mothers participated. The mothers were surveyed regarding parenting behaviors and home environment, and service providers evaluated the development of each child in the facilities. Child development was assessed using six primary measures: gross motor skills, fine motor skills, so cial competence, communication skills, vocabulary and intelligence. Environmental stimulation was evaluated through: human stimulation, avoidance of restriction, social stimulation and support. Each child was evaluated by childcare professionals in 2004 and again in 2006 using developmental scales. Results of the study showed that children’s gross motor development was statistically significantly related to mother’s parenting practices at the beginning of the study. The ages of the children that were included in this study varied, and children with mental disabilities were excluded from the study entirely. The study addresses a â€Å"working mother’s† relationship but feels that it is perhaps unnecessary to consider the implications of a working father’s parenting style, or for that matter, the father’s influence on the child at all. Also the study could be conducted longer than 2 years for more insightful results. In a study conducted by Parsasirat Zahra, Montazeri Mona, Yusooff Fatimah, Subhi Nasrudin and N en Salina, the most effective kinds of parents on children’s academic achievement are addressed. The sample included Iranian high school students who were between the ages 15 to 17. The total numbers of participants were 546 who included 249 males and 297 females. They were given two questioners, Parental Authority Questionnaire (PAQ), and a self-demographic report which included their current Grade Point Average. Results showed that neither mother authoritative parenting, nor father authoritative parenting was significantly correlated with academic achievement and that neither mother authoritarian parenting, nor father  authoritarian parenting was significantly correlated with academic achievement. However, it did illustrate that both mother permissive parenting, as well as father authoritative parenting were significantly correlated with academic achievement. The age groups tested by the study were between fifteen to seventeen, so an assumption that similar correlations would be applicable to all other age groups of children will not have any definite proof. The data relies on the honesty of the participants and so data is not for certain conclusive evidence. There are many different factors to parental styles that influence children’s behavior. And while the definitive links between parenting styles and behavior may be unknown, correlational research has been able to make the parental styles which establish those links to become clearer to us. Through my research I have gathered that there are specific parental styles that positively and negatively correlate with behaviors in children. That strictness can manage delinquency, that permissive parenting can correct behavioral problems, or that perhaps authoritative parenting can help children in academics when paired with permissive. I have also noticed that the Parental Authority Questionnaire (PAQ) is generally a good questionnaire as it is frequently used. References Alizadeh, Abu, Abdullah, and Mansor (2011). Relationship between parenting style and children’s behavior problems. doi:10.5539/ass.v7n12p195 Jabeen, Anis, and Riaz (2013). Parenting styles as predictors of emotion regulation among adolescents. Ãâ€"nder and Cenkseven (2012). The role of life satisfaction and parenting styles in predicting delinquent behaviors among high school students. Parsasirat, Montazeri, Yusooff, Subhi, and Nen (2013). The most effective kinds of parents on children’s academic achievement. Tong, Shinohara, Sugisawa, Tanaka, Maruyama, Sawada, Ishi, and Anme (2009). Relationship of working mothers’ parenting style and consistency to early childhood development. doi:10.1111/j.1365-2648.2009.05058.x

Receiving Inspiration from the Small Things We Encounter. EssaySupply.com

Receiving Inspiration from the Small Things We Encounter Receiving Inspiration from the Small Things We Encounter When we were children, we did not pay much attention to world leaders and other public figures whose achievements and speeches inspired our parents. Our worlds were made up of the little pleasures, the everyday observations we made of our physical world, our playmates and our teachers - the simple fun of watching a ladybug travel across a large leaf or the happiness of having a friend over to play. As adults, we forget these marvels of our childhood, and we seek to be inspired by the big ideas, by the big heroes, and by the major accomplishments of mankind, just as our parents did. We have forgotten our childhood inspirations, and maybe we should try to capture those types of things again. Maybe we need to remind ourselves that sources of inspiration are all around us. Here are some examples that may cause you to pause, take a breath, and really see your world. Nature When was the last time you stopped to observe some wonders of nature from which you could draw inspiration? Here are a few things you might want to re-visit: Watch a bee as it extracts pollen from a flower Watch a colony of ants carrying food back to their nest Watch a hummingbird feed itself with its wings moving so fat, you can barely see them Watch a mama robin pull a worm from the ground, mush it up in her mouth and then feed it to her babies in the nest. How hard these little critters work, just for their daily sustenance and to ensure that their species live on. This should inspire all of us to work harder, not just for the sake of our own children but for the sake of all generations to come. What inspiration can we get to do whatever we can, if only on an individual basis, to care for our planet so that future generations have a safe, clean environment in which to raise their children? People We have big heroes – Steven Hawking, the hometown hero who rescued children from a burning building and became an overnight local news sensation, Mother Theresa, the Pope, a politician whose speeches captivate and inspire us. Who, for example, can forget John Kennedy’s words, â€Å"Ask not what your country can do for you; ask what you can do for your country.†Ã‚   But what about the small heroes we encounter every day – people who are generous, kind, courageous, and serve as role models to others. The kid who steps in and helps another who is being bullied The man who stops by a disabled homeless individual and proceeds to give him a large donation The child cancer victims who are putting up a courageous fight and remaining positive The diner who leaves a huge tip because s/he knows how little servers make The man on the street who rakes his elderly neighbor’s leaves and shovels her driveway in the winter. All of these people should inspire us to be better than we are. If we continue to look around ourselves, as we go about our daily lives and activities, we will find those things and people that inspire us – It’s what we do with that inspiration that then really counts.

Antarctica

White fields of snow, surrounded by ice covered mountains and no civilization around for miles. This may sound like a fantasy land but is the blank canvas of Antarctica. Some people think of it as an arctic waste land but I see it as an unexplored frontier. Antarctica is one of last places on the planet that has not been thoroughly explored. It gives the land a kind of mystery; like anything could exist there. It represents an older simpler time in the world, before industrialization, automobiles, and roads. People have not breached this still natural and wild habitat. This natural world holds a magnificent beauty that is unparalleled anywhere else. It is one of the last uncultivated places left in the world where nature still reigns, free from the influence of human kind.Antarctica intrigues me because I am also interested in what is new and developing. This land has the opportunity to be created into anything. Any kind of government or economy; a whole new way of life could be crea ted here. Any type of society could develop from a colonial government controlled by some world power or a new sovereign nation. The unknown ignites my imagination. It makes me ask the question what new advancement in technology can be found or scientific discoveries can be made? I am intrigued by the unknown and of all the places in the world Antarctica is the epitome of the unknown.

BMW automobiles Essay Example | Topics and Well Written Essays - 1500 words

BMW automobiles - Essay Example Introduction: During the 1990’s BMW had managed to established itself as one of the most profitable automobile manufacturer in the world. Ranking right after the BIG 5 in the automobile industry i.e. General Motors ,Ford , DaimlerChrysler , Toyota and Volkswagen. Originally Aero-space engine manufacturer the BMW had somehow manage to position itself amongst the top luxurious and stylish automobile producer competing with the top car producers in the world. BMW by 2000 through its class and elegance made itself actually what it claimed , ‘The ultimate driving machine.’ A style icon BMW had three brands operating under the group name , BMW which was the last contributor to the sales of automobile , MINI a remake and rebuilt version of the famous English style icon and the Rolls Royce. In the mid of 90’s the BMW group acquired the UK owned Rover. This take over did not prove a successful one at all as it brought a lot of financial damages to the group along wi th that defaming the face of the group. Along with this the size of the company and range of cars also became an issue. To tackle this issue Rover was sold. Quandt family’ the major share holder of the group applied pressure on the group to stop over 900million Euro worth of yearly losses caused by Rover. As a result the CEO resigned and a New CEO was appointed. The new CEO faced a tough situation where threat of Quandt family disposing of its share will leave the group open for Acquisition though the group was fair in size in comparison with Big 5. In 2002 Helmut Panke a nuclear physicist took the post of CEO and decided to turn the wheels by choosing aggressive approach so as to increase market share and become market leader. Factors Effecting Market There were various factors effecting the automobile marketing causing the autmobile manufactures to make a shift if strategies. The economies had been hit by recession effecting buying power of customers. Hence they’ll g o for cheaper options. To stay in the market BMW has to Reduce cost but reducing cost mean earning less marginal profits which previously was quite easy to earn. Environmental concerns: Global warming and greenhouse gases are increasing day by day, BMW cars are on petrol which is a contributor to green house gas. Geopolitical tensions: The war in the middle east and the disturbance in the rich Arab world which would be high contributors to BMW sales globally. BMW group has to look for ways to compensate for these sales. Fuel consumption and efficiency: The war in the middle east lead to fluctuations and dramatic increase in oil prices hence making the gas consumption uneconomical for most engines . Purchases in the asian markets for automobiles increased: The economy depressed in the USA and European markets where BMW sales were high but an increase in sales in Asian countries was observed. Porters 5 Forces Model 1) Competitive Rivalry The competition would grow tough as the focus w ill be on Asian markets with their already being rivals there eg Honda, Toyota, Suzuki etc Though they don’t match BMW on the class and elegance scale but these makers are much less expensive then BMW. 2) Power of suppliers There wont be no significant change but there will be more suppliers willing to negotiate terms as productions have been slowed down or cut down. 3) Power of buyers The customers will become powerful as few of them will be buyers